YaraPlus
2026
Overview
Developed a visual style for YaraPlus® video content, Yara’s digital platform providing farmers with data-driven insights, tools, and solutions to support more sustainable farming. The content supported the platform’s launch across Germany, the UK, the Netherlands, Belgium, and the Baltic markets. Over 70 videos were produced in a range of formats for Meta, LinkedIn, and YouTube.
Behind the Visuals
YaraPlus branding frames every video sequence seamlessly. Dynamic transitions mirror the signature rounded geometry of the YaraPlus element. To ensure clarity, Max Bold typography is paired with smooth, engaging text animations.
Partnered with Content Growth, Digital Marketing, and Product Marketing teams to translate marketing strategies into impactful visual content.
YaraPlus Element
Plus
Designed a custom transition that mirrors the YaraPlus® element, transforming its signature rounded geometry into a dynamic motion that seamlessly connects scenes
Rounded corners
Designed a YaraPlus® brand intro, using the signature plus element to create a distinctive motion
sequence that opens every video
and reinforces brand recognition
Motion accents
Designed branded motion accents inspired by the YaraPlus® element to highlight key moments and reinforce a cohesive visual identity