John Deere Operations Center x YaraPlus
2025
Overview
I created marketing video content for the John Deere Operations Center™ × YaraPlus® collaboration, bringing the platform integration to life and showcasing how connected technology can support more efficient farming. The content was localised for nine European markets and delivered across Meta, LinkedIn, and YouTube.
Behind the Visuals
Led the creative process from video shoot to final edit, shaping emotional footage into a compelling short-form story through dynamic text animation, pacing, and visual storytelling.
Shaped creative content in collaboration with the Content Growth, Digital Partnerships, and John Deere Marketing teams.
Emotional footage
Developed the creative direction and visual storytelling, using emotional footage to seamlessly blend the YaraPlus® and John Deere™ brand identities into one cohesive campaign narrative
Bold text animation
Defined the typographic style and motion direction, blending bold type with simple animation to unify both brands
