YaraPlus Meta Campaign
2026
Overview
Developed a YaraPlus® marketing campaign for the German market, creating story-led video content tailored for Meta, LinkedIn, and YouTube to drive awareness and engagement around Yara’s digital farming platform. The campaign was also developed as an editable Canva template, allowing stakeholders to customise and adapt content.
Behind the Visuals
The campaign combines storytelling, motion, and typography to create a clear and engaging visual narrative. Yara’s brand identity drives the visual concept.
Collaborated with Content Growth, Digital Marketing, and Branding teams to shape and deliver dynamic content for social media.
Emotional footage
Combined emotional footage with dynamic text animation to strengthen the campaign messaging, then developed the concept into an editable template for global stakeholders to easily adapt and localise
Motion accents
Designed branded motion accents inspired by the YaraPlus® element to highlight key moments and reinforce a cohesive visual identity
